This is Mii
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Our new European campaign to launch the SEAT Mii by Cosmopolitan was created in the from of editorial content about the world of driving. By using a contemporary female point of view, we launched the concept “This is Mii”, and showed that there are as many ways of driving it, as there are of interpreting a horoscope. A global project, beyond the conventional.
The horsocope
As we were unable to summarize all the female universes in one minute, we decided to propose 12 unique pieces. Or, in other words, a version for each sign of the zodiac.
In order to complement, amplify and diversify the content of the campaign, we made a series of ironic creativities inspired by driving, through this ironic glass we developed our digital campaign.
