If you have a kitchen
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There are two types of chefs: those who practise "nouvelle cuisine" and those who cook to survive. You know - rustling up a quick omelette, a salad or a few chips, nothing too complicated. With our first campaign for Koipe Sol, we decided to make life a little bit easier for cooks who aren't so cordon bleu.
We truly believe that if you have a kitchen, then you're a chef. Bon appétit.
A kitchen and some vocabulary: this is what an everyday good chef needs.This is all we needed to explain about our concept: if you have a kitchen, you are a chef.
